AI has been super helpful for me in writing and summarizing, but I will never use it to simply copy/paste and BE my writing. Because AI isn’t me.
Two years ago I wrote: “It’s my opinion as more and more people take advantage of AI, people are going to appreciate and seek out real connections even more. That includes businesses.” It’s happening, the backlash is here. All the copy sounds the same. Absolutely all the graphics and posters look the same.
A person is still 100% needed to create the best content. We need some real creativity back in our feeds.
So, what’s the difference between using AI to write for you and using someone who isn’t part of your business?
Find someone who takes the time to get to know you, and your business. Someone who will look at all aspects of your marketing, not just copying, pasting and posting without connecting with your business at all. Unfortunately when business owners do this themselves this is exactly what happens. It becomes “good enough.”
“Good enough” isn’t good enough for me.
Now, you can say AI will “learn” who you are, but it’s still just the surface. Sure, it’s faster and cheaper. But it will never relate or understand the passion you have for your business.
Do you want content for the algorithm’s sake, or do you want people to remember you when they need what you offer?
Is “good enough” your business strategy?
When you’re working on other parts of your business, you can’t always take the time to create what you need for online marketing and promotion. Even when you use AI you still have to take the time to create the content, edit it, and then post. So consider me your business partner and collaborator! https://danicutler.com/services/