Here are 5 things I've learned in these past 5 years of running a business.
Constant hustle and grind are not the only gauges of success.
Every business has a story. From the origins of a product idea, to the continuing day-to-day activity, on social media you should be sharing your story.
The same way stores hire more bodies for holiday shopping, you should have more eyes managing your social media during the busiest season of the year. The Holiday Social Media Management Special gives your business extra support in November and December.
This week was an exciting one in the world of social media automation. Hootsuite rolled out integration with Instagram! I was beyond excited, because every now and then there is something I want to make sure is posted at a certain time, but I'm not always able to stop and actually make the post at that time. That's what automation is about, right? Sometimes in business you just don't have time to post on the fly, you're running the 300 other parts of your business. But I digress, that is a topic for another time.
I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.
Like it or not (see what I did there?), Facebook is relevant. Friends in your news feed can grumble all they want (remember, they are complaining about Facebook ON Facebook), your kids can roll their eyes, bu... Read More...
Today I have a guest post over on the Gangplank HQ Blog! I don’t need to dwell on what Gangplank is, and what it means to the community. Pretty much everyone reading this knows. If not, here’s a great introd... Read More...