Social Media Marketing Is Not Direct Marketing

I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.

The Best Way To Check Facebook Privacy

Many of my friends worry about privacy on Facebook. You can see how your profile looks to non-friends by choosing the drop down menu next to the View Activity Log. Choose "View As" and it shows your public prof... Read More...
Kongos

In Support Of Local Bands On Facebook

Facebook is still the top social networking site, and if you are a band, it's a smart move to have a Facebook Page. Making some grand statement about how having that Page doesn't matter is a disservice to the local bands that are out there working their tails off for a craft they can only hope to make into something lucrative. Not everyone can be the next Gin Blossoms or Kongos, but exposure and support everywhere you can doesn't hurt.
Dani Cutler

When Your Name Is Your Brand

Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.

What Exactly Do You *Do*?

I get that question alot. I'm new at this business thing, and I've blogged recently about how I finally made the decision to branch out on my own. Still, I haven't done a whole lot of advertising. I cross-post ... Read More...

You Deserve A Break Today

This past weekend I, my husband, and kids drove up to the Cutler family cabin just north of Pine/Strawberry. My husband's grandparents bought the land over 30 years ago, and as he was growing up they built the ... Read More...

Big Facebook Secret Revealed!

Ok ok, I might be exaggerating a bit with this title, because it's certainly not a secret. This is more of an addendum to my post about how a lot of Likes on a Page mean little if no one is engaging with the pa... Read More...

Size Means Nothing If No One Sees It!

I see a lot of posts on Facebook pages patting themselves on the back for reaching milestone followers: 100, 1,000, 10,000, etc. When I first look at a Facebook page, I don't look at how many likes, but the num... Read More...

5 Positive Things About Social Media

Who knew that a little website helping students at a University stay connected would become what we know as Facebook today? Or that the stream of consciousness known as Twitter would not only let us know what... Read More...

Don’t get the social media blues

I'm a big advocate of social media (have I shocked you with that sentence?). I love it so much I made it part of my business! I'm always a little put-off when someone says they are not on at least one social ... Read More...