social media Archives - Dani Cutler Content Creation LLC

Signs you should outsource your marketing and promotions

"I wish I could afford you!" I have this said to me often. Your business (organization, band) is busy, and promoting it in the simplest ways possible takes the back burner. Yet, you see no growth. That is ju... Read More...

A pink card with a writhing Support independent everything

Supporting Businesses and Organizations On Social Media

During these times when so many businesses are struggling due to not being open or having to limit their capacity, many of their patrons and friends want to continue supporting them. One of easiest ways to do t... Read More...

Dani Cutler performing on a stage with the team

A Letter to the Independent Music Community

window.dataLayer = window.dataLayer || ; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-172412360-1'); I miss being out among you. Photo by David... Read More...

A closeup view of the search button on the keyboard

Easy Ways To Find Content For Social Media

Creative Commons photo by GotCredit via Flickr. Talking about your business or industry should be easy, right? After all, you work in it every day. You are on top of the latest and greatest, you are always ... Read More...

Logos of social media combined to form a heart shape

The Key To Social Media Marketing Is…

This one thing has helped me through the rocky changing social media waters. It can help you too.

Tips To Create The Best Facebook Event Ever!

Bands, this is for you. I see many ways to improve upon the information in the event. Here are some tips on how to create a Facebook Event that will tell everyone exactly what they need to know and get them to your show!

Instagram and the Algorithm

As someone who does a great amount of marketing and promotions in the music scene, I'm covering shows around town several times a week. Instagram is widely popular with bands, venues, photographers, and other media (like myself with KWSS radio).

How To Promote Your Show Using A Facebook Event

There is great value and exposure for bands that promote events on social media, specifically Facebook. You have the potential to reach several hundred or even thousands of users if you plan correctly.

How To Use #FOMO For Your Event

There are no excuses- with social media and all the tricks (hashtags, live video, geo-filters, check-ins, etc.), your event should practically be a trending topic in your area. You should be embracing #FOMO (Fear Of Missing Out) to the fullest. Here's how.

Team-Posting On Social Media

Posting too many times in a day on social media can turn off followers and have a negative reaction. But what if you have multiple people posting? When working with a team, problems can occur when everyone isn't on the same page with what is being posted and when. Here are some tips for team-posting on a few different platforms.

Social Marketers Need To Be More Social

You have always been able to head to Twitter to find out what you needed to know before national media picked up stories, but the interaction is lacking. Greatly. The worst offenders seem to be social media marketers.

Holiday Social Media Management Special

The same way stores hire more bodies for holiday shopping, you should have more eyes managing your social media during the busiest season of the year. The Holiday Social Media Management Special gives your business extra support in November and December.

Instagram on Hootsuite: Is it worth it?

This week was an exciting one in the world of social media automation. Hootsuite rolled out integration with Instagram! I was beyond excited, because every now and then there is something I want to make sure is posted at a certain time, but I'm not always able to stop and actually make the post at that time. That's what automation is about, right? Sometimes in business you just don't have time to post on the fly, you're running the 300 other parts of your business. But I digress, that is a topic for another time.

Social Media Marketing Is Not Direct Marketing

I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.

The Best Way To Check Facebook Privacy

Many of my friends worry about privacy on Facebook. You can see how your profile looks to non-friends by choosing the drop down menu next to the View Activity Log. Choose "View As" and it shows your public prof... Read More...

The Crazy World Of A Teen Fan Girl On Twitter

We all know the basic rules for Twitter. Even if you are new to the social media site, there is still a basic etiquette. Don't post 100 times a day, post meaningful content, engage and interact with other users. Don't spam, don't beg for follows, etc. etc. Unless you are a teen girl obsessed with her favorite band on Twitter. Then all of the "normal" rules go right out the window.

When Your Name Is Your Brand

Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.