I have this said to me often. Your business (organization, band) is busy, and promoting it in the simplest ways possible takes the back burner. Yet, you see no growth. That is just one of many signs that outsourcing your marketing/promotions might be a good idea. It could also end up being more cost-efficient in the long run. Here are a few different ways you can use a professional for your marketing/promotions, which can cover short and long-term contracts.
You’re not seeing results. If you’re not seeing the results you want from your efforts, it may be time to outsource it to a professional. A pro can help you develop and execute a marketing strategy that is tailored to exactly what you need.
You need help with a specific project. If you have a specific project that you need help with, such as launching a new product or an upcoming event or release, outsourcing can be a great way to get the job done right. It could also be more short-term which is more cost-effective. I’ve done this both with events and music releases.
You want to scale your marketing efforts. A professional can help you develop and execute a strategy that will help you reach more potential customers and grow your business.
You want to focus on other aspects of your business. If you’re a small business owner (this includes artists and bands), you may not have the time or resources to focus on marketing and promotions. Outsourcing can free up your time so that you can focus on other things.
You want to get fresh ideas. If you’ve been doing the same thing for a while and you’re not seeing results, it may be time to get some new ideas. a pro can help you come up with new strategies that will help you reach your audience and get them re-engaged in what you’re doing.
When you meet with someone about possibly outsourcing, set clear expectations so that you can be sure that you’re getting the results you want. Of course, since this is my own blog, I would love for you to use me! However, it’s important to find someone that is a good fit for your business, and it all depends on what your needs are.