You’d be surprised how much reliability matters— especially in the music industry. Showing up in a dependable way makes all the difference. Want to build strong relationships and keep opportunities flowing? Here’s how to do it.
1. Be on Time
Time is everything in the music world. Showing up late to a gig, a soundcheck, or even a meeting sends the wrong message. Respect the time of the venue, the sound engineer, your fellow artists, and the audience. If you say you’ll be there at a certain time— be there.
2. Share Events (Even If You Can’t Make It)
Support isn’t just about showing up in person. One of the simplest ways to help is by sharing events on your social media. Even if you can’t attend, boosting visibility for your fellow artists, venues, and promoters helps spread the word. I still share fundraising events for my former radio station in Phoenix. A simple post, story, or share can make a difference!
3. Show Up and Buy a Ticket
If you can attend, do it! And when you do, buy a ticket instead of angling to be put on the guest list. Investing in the scene keeps it alive. Your support doesn’t go unnoticed, and artists, promoters, and venues will remember who truly backs them.
4. Follow Through on Your Promises
If you commit to something—whether it’s a collaboration, a guest feature, or even just helping with promo—follow through. If life gets in the way (it happens!), communicate. Being upfront and honest about any changes is always better than ghosting or dropping the ball last minute. People appreciate transparency.
5. Stay Pleasant and Professional
Being easy to work with goes a long way. Whether things go as planned or not, being respectful, professional, and kind will make people want to work with you again. The independent music scene is small, and word travels fast. Being someone people enjoy working with is just as important as talent!
The Bottom Line
Reliability in the music industry isn’t just about showing up—it’s about being present, engaged, and following through. Whether you’re a musician, a promoter, or a fan, the little things you do to show support make a huge impact.
Want to chat more about marketing and promotions? Let’s connect!