Back in December I interviewed with ShoutOut Arizona Magazine to talk about business, radio, and work/life balance. I also give "shout outs" to some of my favorite places in the valley! We had the good fortu... Read More...
During these times when so many businesses are struggling due to not being open or having to limit their capacity, many of their patrons and friends want to continue supporting them. One of easiest ways to do t... Read More...
Repost of my interview in Voyage Phoenix Magazine.
This one thing has helped me through the rocky changing social media waters. It can help you too.
Here are 5 things I've learned in these past 5 years of running a business.
There is great value and exposure for bands that promote events on social media, specifically Facebook. You have the potential to reach several hundred or even thousands of users if you plan correctly.
There are no excuses- with social media and all the tricks (hashtags, live video, geo-filters, check-ins, etc.), your event should practically be a trending topic in your area. You should be embracing #FOMO (Fear Of Missing Out) to the fullest. Here's how.
Constant hustle and grind are not the only gauges of success.
Every business has a story. From the origins of a product idea, to the continuing day-to-day activity, on social media you should be sharing your story.
We maintain so many things in our daily lives so they don't break down. Your business also needs a touch up occasionally so it can run smoothly. Consider your marketing maintenance. What are people seeing when they go to your Facebook Page? Do you have updated information, a map so you can be found? When was your last post? Same with any other social media you use for your business. Does everything look good? Is it running smoothly?
Is it time to dust off your sites and give them a little spring cleaning? I can help you with that! I'm so happy to introduce an idea I've had in the making for quite some time, mobile consulting! Each week I will be at a different location in the valley, and all you have to do is pick your location date and time, then join me for an hour of specialized marketing attention.
Posting too many times in a day on social media can turn off followers and have a negative reaction. But what if you have multiple people posting? When working with a team, problems can occur when everyone isn't on the same page with what is being posted and when. Here are some tips for team-posting on a few different platforms.
You have always been able to head to Twitter to find out what you needed to know before national media picked up stories, but the interaction is lacking. Greatly. The worst offenders seem to be social media marketers.
This week was an exciting one in the world of social media automation. Hootsuite rolled out integration with Instagram! I was beyond excited, because every now and then there is something I want to make sure is posted at a certain time, but I'm not always able to stop and actually make the post at that time. That's what automation is about, right? Sometimes in business you just don't have time to post on the fly, you're running the 300 other parts of your business. But I digress, that is a topic for another time.