Author Dani Cutler

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Dani Cutler
I provide social media management for small businesses, with a focus on community-building. It’s about connecting with your customers on a personal level. It means listening to their wants and needs, and responding to them directly. I also have experience in podcasting, audio editing and writing. Ask me how I can make your business stand out from the rest!
Closeup view of an iPhone and an iPad

Instagram and the Algorithm

Dani Cutler
social media
0
As someone who does a great amount of marketing and promotions in the music scene, I'm covering shows around town several times a week. Instagram is widely popular with bands, venues, photographers, and other media (like myself with KWSS radio).
Worried girl

How To Use #FOMO For Your Event

Dani Cutler
social media
0
There are no excuses- with social media and all the tricks (hashtags, live video, geo-filters, check-ins, etc.), your event should practically be a trending topic in your area. You should be embracing #FOMO (Fear Of Missing Out) to the fullest. Here's how.
Puppies

Team-Posting On Social Media

Dani Cutler
social media
0
Posting too many times in a day on social media can turn off followers and have a negative reaction. But what if you have multiple people posting? When working with a team, problems can occur when everyone isn't on the same page with what is being posted and when. Here are some tips for team-posting on a few different platforms.
new year, 2016, resolutions, goals

New Year, No Resolutions: An Update

Dani Cutler
Uncategorized
0
As I look down the path of 2016, I pause. Two years ago I wrote about my issues with making resolutions for the year, because they only set up a person up to fail. While at the core I still believe this to be true, I have a bit of a different outlook on goal-setting, especially as I'm looking ahead to not only my personal goals, but my business goals.
KWSS 93.9 fan

3 Reasons I Rock Local

Dani Cutler
music
0
I love music. Honestly, can anyone say they do not? Sure, we can have genres we dislike, and some we will tolerate, but music as a whole? Show me someone who doesn’t like it. Music has always had a profound effect on my life, and I would even go so far to say it saved my life as I was growing up (buy me a beer sometime and you can get that story). Needless to say it was a perfect fit when I discovered KWSS and started broadcasting during the middays, and of course hosting Dani’s Diner retro hour. I have about 1000 reasons I love being part of my KWSS family and have been with them for almost nine years, here are three.
Social media icons

Social Media Marketing Is Not Direct Marketing

Dani Cutler
brandingbusinessfacebooksocial mediatwitter
0
I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
Kongos

In Support Of Local Bands On Facebook

Dani Cutler
bandsengagementfacebookKongosKWSSmusicPhoenixradio
2
Facebook is still the top social networking site, and if you are a band, it's a smart move to have a Facebook Page. Making some grand statement about how having that Page doesn't matter is a disservice to the local bands that are out there working their tails off for a craft they can only hope to make into something lucrative. Not everyone can be the next Gin Blossoms or Kongos, but exposure and support everywhere you can doesn't hurt.