Bands, this is for you. I see many ways to improve upon the information in the event. Here are some tips on how to create a Facebook Event that will tell everyone exactly what they need to know and get them to your show!
As someone who does a great amount of marketing and promotions in the music scene, I'm covering shows around town several times a week. Instagram is widely popular with bands, venues, photographers, and other media (like myself with KWSS radio).
There is great value and exposure for bands that promote events on social media, specifically Facebook. You have the potential to reach several hundred or even thousands of users if you plan correctly.
There are no excuses- with social media and all the tricks (hashtags, live video, geo-filters, check-ins, etc.), your event should practically be a trending topic in your area. You should be embracing #FOMO (Fear Of Missing Out) to the fullest. Here's how.
Every business has a story. From the origins of a product idea, to the continuing day-to-day activity, on social media you should be sharing your story.
Posting too many times in a day on social media can turn off followers and have a negative reaction. But what if you have multiple people posting? When working with a team, problems can occur when everyone isn't on the same page with what is being posted and when. Here are some tips for team-posting on a few different platforms.
You have always been able to head to Twitter to find out what you needed to know before national media picked up stories, but the interaction is lacking. Greatly. The worst offenders seem to be social media marketers.
As I look down the path of 2016, I pause. Two years ago I wrote about my issues with making resolutions for the year, because they only set up a person up to fail. While at the core I still believe this to be true, I have a bit of a different outlook on goal-setting, especially as I'm looking ahead to not only my personal goals, but my business goals.
I love music. Honestly, can anyone say they do not? Sure, we can have genres we dislike, and some we will tolerate, but music as a whole? Show me someone who doesn’t like it. Music has always had a profound effect on my life, and I would even go so far to say it saved my life as I was growing up (buy me a beer sometime and you can get that story).
Needless to say it was a perfect fit when I discovered KWSS and started broadcasting during the middays, and of course hosting Dani’s Diner retro hour. I have about 1000 reasons I love being part of my KWSS family and have been with them for almost nine years, here are three.
I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
Facebook is still the top social networking site, and if you are a band, it's a smart move to have a Facebook Page. Making some grand statement about how having that Page doesn't matter is a disservice to the local bands that are out there working their tails off for a craft they can only hope to make into something lucrative. Not everyone can be the next Gin Blossoms or Kongos, but exposure and support everywhere you can doesn't hurt.
