Content creation is a game of balance. You have longer content like blogs, reports, and YouTube videos, and then there’s shorter content—Instagram Stories, Reels, and TikTok. Both long-form and short-form content are important, and if you’re not using both strategically, you might be missing out.
Why Long-Form Content Matters
Long-form content is your chance to showcase expertise and provide real value. It’s where you can go in-depth into topics, tell stories, and educate. A solid blog post, a detailed report, or a well-produced YouTube video can do wonders for your credibility and searchability (hello, SEO!).
Why Short-Form Content Matters
Unfortunately, attention spans are shorter now, and people love bite-sized content that is easy to scroll through. Quick Instagram Stories, Reels, and TikToks are perfect for grabbing attention, increasing engagement, and staying top of mind. They’re also easily shareable, which means more eyes on your brand.
The Smart Move: Repurpose Long-Form Into Short-Form
Use your long-form content to fuel your short-form strategy. Take key insights from your blog posts and turn them into quick Instagram carousels. On Facebook, give a short description of a blog and then post the link. Break down your YouTube videos into Reels or TikTok clips. Create new short videos from your blog posts. Pull stats from your reports and turn them into eye-catching infographics. This way, you get the best of both worlds—deep engagement from long-form and wide reach from short-form.
Know Your Audience
Even before chopping up all of your content, this is still the most important thing. Where does your audience hang out? Do they prefer scrolling TikTok for quick tips, or are they more likely to sit down and watch a 10-minute YouTube video? A reminder that some enjoy longer Reels and TikTok videos, but again it all depends on the content. Check your insights, they will tell you what your followers are interested in (and what they are not). Understanding your audience will help you decide where to focus your energy and how to tailor your message.
Final Thoughts
If you don’t know this by now you should: Content isn’t one-size-fits-all, and what another business/brand/artist is doing might not work for you. By using a mix of long and short-form content, you can build brand awareness, strengthen your credibility, and keep your audience engaged. Start with in-depth, valuable content and then break it down into smaller, digestible pieces to maximize your reach. You’ll never lack content to share!
If you’d like to chat about your marketing and promotion specifically for your business or brand, you can get in touch anytime right HERE.