Talking about your business or industry should be easy, right? After all, you work in it every day. You are on top of the latest and greatest, you are always looking for ways to become more of an innovator and an authority. Yet, when you sit down in front of you computer so you can create some posts on your social media platforms, the wall rises and blocks you. Why can't I find anything to post about? Trust me, it's not that you can't find anything. The internet is an endless source of information at just the touch of a Google search. You just need some motivation and ways to find your information in a way that is easier than simply running to Google. Don't get me wrong, Google search is extremely helpful, and I'll explain more in a moment. Allow me to share the tools I personally use to find content each month for client's social media as well as my own.
I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
We all know the basic rules for Twitter. Even if you are new to the social media site, there is still a basic etiquette. Don't post 100 times a day, post meaningful content, engage and interact with other users. Don't spam, don't beg for follows, etc. etc. Unless you are a teen girl obsessed with her favorite band on Twitter. Then all of the "normal" rules go right out the window.
Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.