Tell The Story Of Your Business

Every business has a story. From the origins of a product idea, to the continuing day-to-day activity, on social media you should be sharing your story.
christmas marketing

Holiday Social Media Management Special

The same way stores hire more bodies for holiday shopping, you should have more eyes managing your social media during the busiest season of the year. The Holiday Social Media Management Special gives your business extra support in November and December.
hootsuite_socialmedia

Instagram on Hootsuite: Is it worth it?

This week was an exciting one in the world of social media automation. Hootsuite rolled out integration with Instagram! I was beyond excited, because every now and then there is something I want to make sure is posted at a certain time, but I'm not always able to stop and actually make the post at that time. That's what automation is about, right? Sometimes in business you just don't have time to post on the fly, you're running the 300 other parts of your business. But I digress, that is a topic for another time.

Easy Ways To Find Content For Social Media

Talking about your business or industry should be easy, right? After all, you work in it every day. You are on top of the latest and greatest, you are always looking for ways to become more of an innovator and an authority. Yet, when you sit down in front of you computer so you can create some posts on your social media platforms, the wall rises and blocks you. Why can't I find anything to post about? Trust me, it's not that you can't find anything. The internet is an endless source of information at just the touch of a Google search. You just need some motivation and ways to find your information in a way that is easier than simply running to Google. Don't get me wrong, Google search is extremely helpful, and I'll explain more in a moment. Allow me to share the tools I personally use to find content each month for client's social media as well as my own.

Social Media Marketing Is Not Direct Marketing

I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
Dani Cutler

When Your Name Is Your Brand

Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.
instagram daughter

Your Online Profile Matters

Being accused of something you didn't do is never a good feeling. It happened to me this week, and I wanted to share my experience. Earlier in the week I was browsing around, and an email receipt popped up f... Read More...

What Exactly Do You *Do*?

I get that question alot. I'm new at this business thing, and I've blogged recently about how I finally made the decision to branch out on my own. Still, I haven't done a whole lot of advertising. I cross-post ... Read More...

You never forget your first… client

I was thinking the other day that I have now been running this business for 7 1/2 months. It's been a very exciting ride so far, and really I have my friend Cheyenne to thank for helping me decide to take that ... Read More...

5 Positive Things About Social Media

Who knew that a little website helping students at a University stay connected would become what we know as Facebook today? Or that the stream of consciousness known as Twitter would not only let us know what... Read More...