As someone who does a great amount of marketing and promotions in the music scene, I'm covering shows around town several times a week. Instagram is widely popular with bands, venues, photographers, and other media (like myself with KWSS radio).
Here are 5 things I've learned in these past 5 years of running a business.
There is great value and exposure for bands that promote events on social media, specifically Facebook. You have the potential to reach several hundred or even thousands of users if you plan correctly.
There are no excuses- with social media and all the tricks (hashtags, live video, geo-filters, check-ins, etc.), your event should practically be a trending topic in your area. You should be embracing #FOMO (Fear Of Missing Out) to the fullest. Here's how.
Constant hustle and grind are not the only gauges of success.
Every business has a story. From the origins of a product idea, to the continuing day-to-day activity, on social media you should be sharing your story.
We maintain so many things in our daily lives so they don't break down. Your business also needs a touch up occasionally so it can run smoothly. Consider your marketing maintenance. What are people seeing when they go to your Facebook Page? Do you have updated information, a map so you can be found? When was your last post? Same with any other social media you use for your business. Does everything look good? Is it running smoothly?
Is it time to dust off your sites and give them a little spring cleaning? I can help you with that! I'm so happy to introduce an idea I've had in the making for quite some time, mobile consulting! Each week I will be at a different location in the valley, and all you have to do is pick your location date and time, then join me for an hour of specialized marketing attention.
Posting too many times in a day on social media can turn off followers and have a negative reaction. But what if you have multiple people posting? When working with a team, problems can occur when everyone isn't on the same page with what is being posted and when. Here are some tips for team-posting on a few different platforms.
You have always been able to head to Twitter to find out what you needed to know before national media picked up stories, but the interaction is lacking. Greatly. The worst offenders seem to be social media marketers.
As I look down the path of 2016, I pause. Two years ago I wrote about my issues with making resolutions for the year, because they only set up a person up to fail. While at the core I still believe this to be true, I have a bit of a different outlook on goal-setting, especially as I'm looking ahead to not only my personal goals, but my business goals.
I love music. Honestly, can anyone say they do not? Sure, we can have genres we dislike, and some we will tolerate, but music as a whole? Show me someone who doesn’t like it. Music has always had a profound effect on my life, and I would even go so far to say it saved my life as I was growing up (buy me a beer sometime and you can get that story). Needless to say it was a perfect fit when I discovered KWSS and started broadcasting during the middays, and of course hosting Dani’s Diner retro hour. I have about 1000 reasons I love being part of my KWSS family and have been with them for almost nine years, here are three.
The same way stores hire more bodies for holiday shopping, you should have more eyes managing your social media during the busiest season of the year. The Holiday Social Media Management Special gives your business extra support in November and December.
This week was an exciting one in the world of social media automation. Hootsuite rolled out integration with Instagram! I was beyond excited, because every now and then there is something I want to make sure is posted at a certain time, but I'm not always able to stop and actually make the post at that time. That's what automation is about, right? Sometimes in business you just don't have time to post on the fly, you're running the 300 other parts of your business. But I digress, that is a topic for another time.
Talking about your business or industry should be easy, right? After all, you work in it every day. You are on top of the latest and greatest, you are always looking for ways to become more of an innovator and an authority. Yet, when you sit down in front of you computer so you can create some posts on your social media platforms, the wall rises and blocks you. Why can't I find anything to post about? Trust me, it's not that you can't find anything. The internet is an endless source of information at just the touch of a Google search. You just need some motivation and ways to find your information in a way that is easier than simply running to Google. Don't get me wrong, Google search is extremely helpful, and I'll explain more in a moment. Allow me to share the tools I personally use to find content each month for client's social media as well as my own.
I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
Facebook is still the top social networking site, and if you are a band, it's a smart move to have a Facebook Page. Making some grand statement about how having that Page doesn't matter is a disservice to the local bands that are out there working their tails off for a craft they can only hope to make into something lucrative. Not everyone can be the next Gin Blossoms or Kongos, but exposure and support everywhere you can doesn't hurt.
We all know the basic rules for Twitter. Even if you are new to the social media site, there is still a basic etiquette. Don't post 100 times a day, post meaningful content, engage and interact with other users. Don't spam, don't beg for follows, etc. etc. Unless you are a teen girl obsessed with her favorite band on Twitter. Then all of the "normal" rules go right out the window.
Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.