As I look down the path of 2016, I pause. Two years ago I wrote about my issues with making resolutions for the year, because they only set up a person up to fail. While at the core I still believe this to be true, I have a bit of a different outlook on goal-setting, especially as I'm looking ahead to not only my personal goals, but my business goals.
I love music. Honestly, can anyone say they do not? Sure, we can have genres we dislike, and some we will tolerate, but music as a whole? Show me someone who doesn’t like it. Music has always had a profound effect on my life, and I would even go so far to say it saved my life as I was growing up (buy me a beer sometime and you can get that story). Needless to say it was a perfect fit when I discovered KWSS and started broadcasting during the middays, and of course hosting Dani’s Diner retro hour. I have about 1000 reasons I love being part of my KWSS family and have been with them for almost nine years, here are three.
The same way stores hire more bodies for holiday shopping, you should have more eyes managing your social media during the busiest season of the year. The Holiday Social Media Management Special gives your business extra support in November and December.
This week was an exciting one in the world of social media automation. Hootsuite rolled out integration with Instagram! I was beyond excited, because every now and then there is something I want to make sure is posted at a certain time, but I'm not always able to stop and actually make the post at that time. That's what automation is about, right? Sometimes in business you just don't have time to post on the fly, you're running the 300 other parts of your business. But I digress, that is a topic for another time.
I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
Facebook is still the top social networking site, and if you are a band, it's a smart move to have a Facebook Page. Making some grand statement about how having that Page doesn't matter is a disservice to the local bands that are out there working their tails off for a craft they can only hope to make into something lucrative. Not everyone can be the next Gin Blossoms or Kongos, but exposure and support everywhere you can doesn't hurt.
We all know the basic rules for Twitter. Even if you are new to the social media site, there is still a basic etiquette. Don't post 100 times a day, post meaningful content, engage and interact with other users. Don't spam, don't beg for follows, etc. etc. Unless you are a teen girl obsessed with her favorite band on Twitter. Then all of the "normal" rules go right out the window.
Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.
Like it or not (see what I did there?), Facebook is relevant. Friends in your news feed can grumble all they want (remember, they are complaining about Facebook ON Facebook), your kids can roll their eyes, bu... Read More...
Today I have a guest post over on the Gangplank HQ Blog! I don’t need to dwell on what Gangplank is, and what it means to the community. Pretty much everyone reading this knows. If not, here’s a great introd... Read More...
Content, content, content. It's what every blog post you ever read about how to run social media for a business will include. You need content, but it can't all be about your business. Following other social me... Read More...
How do you give someone the power to be your voice, and trust that they are going to post the things that will generate interest? How do you not check every 5 minutes to make sure they haven't said something out of context, posted a NSFW photo, or created some controversy that will only leave a negative mark?