I provide social media management for small businesses, with a focus on community-building. It’s about connecting with your customers on a personal level. It means listening to their wants and needs, and responding to them directly. I also have experience in podcasting, audio editing and writing. Ask me how I can make your business stand out from the rest!
Facebook is still the top social networking site, and if you are a band, it's a smart move to have a Facebook Page. Making some grand statement about how having that Page doesn't matter is a disservice to the local bands that are out there working their tails off for a craft they can only hope to make into something lucrative. Not everyone can be the next Gin Blossoms or Kongos, but exposure and support everywhere you can doesn't hurt.
We all know the basic rules for Twitter. Even if you are new to the social media site, there is still a basic etiquette. Don't post 100 times a day, post meaningful content, engage and interact with other users. Don't spam, don't beg for follows, etc. etc.
Unless you are a teen girl obsessed with her favorite band on Twitter. Then all of the "normal" rules go right out the window.
Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.
How do you give someone the power to be your voice, and trust that they are going to post the things that will generate interest? How do you not check every 5 minutes to make sure they haven't said something out of context, posted a NSFW photo, or created some controversy that will only leave a negative mark?