As someone who does a great amount of marketing and promotions in the music scene, I'm covering shows around town several times a week. Instagram is widely popular with bands, venues, photographers, and other media (like myself with KWSS radio).
There is great value and exposure for bands that promote events on social media, specifically Facebook. You have the potential to reach several hundred or even thousands of users if you plan correctly.
There are no excuses- with social media and all the tricks (hashtags, live video, geo-filters, check-ins, etc.), your event should practically be a trending topic in your area. You should be embracing #FOMO (Fear Of Missing Out) to the fullest. Here's how.
Posting too many times in a day on social media can turn off followers and have a negative reaction. But what if you have multiple people posting? When working with a team, problems can occur when everyone isn't on the same page with what is being posted and when. Here are some tips for team-posting on a few different platforms.
You have always been able to head to Twitter to find out what you needed to know before national media picked up stories, but the interaction is lacking. Greatly. The worst offenders seem to be social media marketers.
The same way stores hire more bodies for holiday shopping, you should have more eyes managing your social media during the busiest season of the year. The Holiday Social Media Management Special gives your business extra support in November and December.
This week was an exciting one in the world of social media automation. Hootsuite rolled out integration with Instagram! I was beyond excited, because every now and then there is something I want to make sure is posted at a certain time, but I'm not always able to stop and actually make the post at that time. That's what automation is about, right? Sometimes in business you just don't have time to post on the fly, you're running the 300 other parts of your business. But I digress, that is a topic for another time.
Talking about your business or industry should be easy, right? After all, you work in it every day. You are on top of the latest and greatest, you are always looking for ways to become more of an innovator and an authority. Yet, when you sit down in front of you computer so you can create some posts on your social media platforms, the wall rises and blocks you. Why can't I find anything to post about? Trust me, it's not that you can't find anything. The internet is an endless source of information at just the touch of a Google search. You just need some motivation and ways to find your information in a way that is easier than simply running to Google. Don't get me wrong, Google search is extremely helpful, and I'll explain more in a moment. Allow me to share the tools I personally use to find content each month for client's social media as well as my own.
I understand where a business is coming from. The goal of a business is to sell a product. Every move it makes, every step it takes (h/t The Police) is calculated and designed to reach that goal of making the sale. A business should have marketing systems in place that do this; whether T.V. or radio spots, fliers in the mail or email. A social media marketing campaign should help support these other systems.
We all know the basic rules for Twitter. Even if you are new to the social media site, there is still a basic etiquette. Don't post 100 times a day, post meaningful content, engage and interact with other users. Don't spam, don't beg for follows, etc. etc. Unless you are a teen girl obsessed with her favorite band on Twitter. Then all of the "normal" rules go right out the window.
Being your own brand has its own set of challenges. It’s the first and foremost way you will advertise your business, always. When I first made this decision, I had a small panic attack. I’m a very open person online. I pretty much communicate online as I would in person, what you see is what you get. No one has ever said to me “you are not how I expected you to be!” when they meet me in person (other than the occasional “you’re shorter than I expected.”). I’m actually proud of that, because it is my belief that you should just be open and honest, good or bad, in how you present yourself online. But that is a different post for a different day. However, I noticed I was beginning to be a little more conscious of how I interacted and presented myself online.
Like it or not (see what I did there?), Facebook is relevant. Friends in your news feed can grumble all they want (remember, they are complaining about Facebook ON Facebook), your kids can roll their eyes, bu... Read More...
Content, content, content. It's what every blog post you ever read about how to run social media for a business will include. You need content, but it can't all be about your business. Following other social me... Read More...